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The challenge of going international lies in the combination of 3 simultaneous changes: dimension, territory, and culture.
To go international is usually required for your company’s development, but it also is a complex milestone:
Unfamiliar grounds
Analyze and prepare
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Target specific countries and select fitting ways to adapt. Analyze multiple sets of data to increase chances of success.
Adapt
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Entering a new country requires a phase of regulatory and cultural acclimatization.
Strengthen your core
Longer payback period
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In the targeted country, the cycle of cash performance may take longer and jeopardize the sustainability of your entire company.
Careful integration
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Although M&A can buy you time in entering the new market, the acquisition’s integration must be carried out flawlessly; several studies have shown that 50% to 75% of M&As generate a loss of value.
Reinvent your company
Adapt the offer
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Exporting may require you to adapt your offer to meet the unsatisfied demand on the local market. Competitors have not been waiting for you.
Develop trust
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Extending the geographical reach of your organization generates increased complexity and the need for a new trust relationship with distant partners.